and track
Introduction – When Functionality Turns Fashion
There’s a special kind of magic when sportswear crosses over into everyday style. The Loopsport Jacket by 77street nails that crossover. Built for movement but styled for the streets, it’s the kind of piece you can wear running errands, heading to class, or even hitting a weekend festival — and still look like you planned the fit.
The name says it all: “Loop” for continuous activity, “Sport” for performance readiness. But don’t be fooled — this isn’t just for athletes. In 77street’s hands, the Loopsport Jacket becomes a statement piece in any wardrobe.
What Makes the Loopsport Jacket Special
This isn’t your average sports jacket. 77street has injected its signature urban DNA into a functional design.
- Lightweight Performance Fabric
Breathable yet resistant to wind, so you’re protected without overheating. - Streamlined Fit
Slightly relaxed for layering, but still structured enough to keep you looking sharp. - Streetwear-Ready Details
Contrast paneling, subtle logo placement, and color-block designs that pop without being loud. - Versatile Season Use
Works as a light jacket in spring, a windbreaker in summer evenings, and a layer under a heavier coat in winter.
From the Track to the Streets
The Loopsport Jacket’s origin is rooted in sportswear — think warm-up gear for athletes, lightweight travel jackets for runners. But 77street flips that functional background into a style-forward essential.
- Athleisure Ready: Pairs with joggers and sneakers for the gym-to-cafe look.
- Urban Exploration: Perfect for city commutes, outdoor markets, and casual hangs.
- Layering Star: Adds dimension when worn over hoodies or under vests.
How to Style the Loopsport Jacket
Here’s where the Loopsport Jacket shines — it’s not restricted to one style lane.
1. Sporty Casual
- Loopsport Jacket in black/white color-block
- 77street joggers
- Running sneakers
- Baseball cap
2. Street Luxe
- Loopsport Jacket in navy with minimal branding
- Straight-leg jeans
- Minimalist leather sneakers
- Crossbody bag
3. Monochrome Mood
- All-black Loopsport Jacket
- Black cargos
- Black high-tops
- Silver watch
4. Festival-Ready
- Bright-colored Loopsport Jacket
- Baggy shorts
- Bucket hat
- Retro trainers
The 77street Touch
What sets the Loopsport Jacket apart from other sports jackets is the way 77street understands fit + aesthetic balance.
- They keep performance fabrics but style them with streetwear proportions.
- They avoid overbranding, letting the cuts and colors speak for themselves.
- Seasonal drops ensure you’re never wearing last year’s color palette.
Why It Works in Modern Streetwear
Streetwear isn’t just about hoodies and sneakers anymore. The style game now borrows heavily from sportswear — technical fabrics, lightweight gear, and pieces you can wear in multiple settings.
The Loopsport Jacket hits that sweet spot between:
- Function: Weather protection, breathability, easy movement.
- Fashion: Layering potential, street-smart cuts, and trend-driven colors.
Celebrity & Trend Influence
The fusion of sport and street has been pushed hard by style icons:
- Kendrick Lamar – Seen in retro track jackets styled with cargos.
- Bella Hadid – Rocks windbreakers over crop tops for off-duty looks.
- ASAP Rocky – Mixes technical outerwear with luxury accessories.
The Loopsport Jacket is built to slot right into those aesthetics.
Care & Maintenance
To keep your jacket fresh:
- Machine wash cold, gentle cycle.
- Avoid fabric softener — it can affect water resistance.
- Air dry to maintain shape and fabric integrity.
Conclusion – The Everyday Statement Piece
The Loopsport Jacket by 77street is proof that sportswear doesn’t need to live in the gym. It’s versatile, comfortable, and effortlessly stylish — the kind of jacket you grab without thinking twice because you know it works with almost everything in your closet.
Whether you’re moving through the city, traveling light, or layering for the season, the Loopsport Jacket gives you that active-meets-aesthetic edge that defines modern streetwear.